TechRochester Board Member
Peter is the president of Accountable Digital, a digital marketing firm that helps business generate real business value from their digital marketing efforts. Peter is a 25-year veteran from the ad agency industry and has been involved in Internet marketing since the early 1990s. He was part of the team that built the original dupont.com web site in 1993, bought his first banner ad in 1996 (for Kodak film)! and was one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost & iMedia) as well as providing specific sessions on mobile, social, search and other forms of internet marketing.
